Esprit Newsletters
Over the years in Machinas, we have managed Esprit's email marketing sending up to five marketing emails a week, to women, men, and kids, and even more during promotional periods. On average, three of these weekly emails were specifically targeted at women as the main user persona.
The primary Esprit user was a 45-year-old woman, well-established in her career and life, residing in Germany. She values quality and style, with a preference for modern, versatile, timeless fashion that complements her busy lifestyle. Esprit’s marketing emails are tailored to her tastes, with content that resonates with her needs and aspirations.
